Week 5: Response 2

All these anti-drug adds are trying to focus on teenagers, and are trying to catch them before they try drugs, or do something bad while on drugs. The “courage: the anti-drug” is trying to specifically target teens to talk to their friends about drugs, and to get teens to tell their friends that it is a bad idea but they need to stand up to their friends because it is the right thing to do. The “regret: the anti-drug” is trying to show teens that while under the influence of drugs, you do not have complete control over yourself and that you are more than likely to do something that you will regret. Though it doesn’t have to be something as bad as killing someone, but they are trying to show the worst case scenario in the hopes of scaring teens away from drugs. Lastly, the “I am: my anti-drug” adds are trying to show teens how doing drugs will affect what your future is, and how doing drugs will affect you and the activities that you enjoy doing. Each label for the anti-drug add is connected with the visual image it is labeled with. The “courage: my anti-drug” shows a woman and her boyfriend standing next to a building, it is trying to show us that although you may care for someone and you don’t want to lose them, that you need to talk to them, and get them away from drugs. The image with the bicycle wheel shows us how it has been damaged and that it looks like it was involved in a wreck, with the caption you realize that it was a little girl who was killed by a person driving who was under the influence, this add links a visual image with the word regret to show us that you may regret whatever you do while you are under the influence. That last three images for the “I am: my anti-drug” shows three different people, where at first glance you may think them to be people who use drugs, but their statements prove otherwise. To me, this shows that just because you may dress a certain way or look a certain way, it doesn’t mean you have to act how other people think you should based on what stereotype you look like.